Do you find promotion and visibility a pain? You know you need it for your business but you don’t know where to begin. In fact, you would rather an expert work their PR magic!
I love the buzz of finding coverage and mentions for business’s and individuals. It’s a combination of my journalism connections and my network database I have built over the last few years.
You can think of me as your behind-the-scenes team, working to make your story and product stand out! I am here to spread your backstory to the public, from press coverage that gets noticed, to social media content and influencer partnerships that will get people talking.
I can put your brand in the spotlight, connecting you with the right people. At StoryLane PR, it’s not just about reaching a new audience; it’s about making sure that everyone remembers your name. If this is something you want to explore with me, let’s make it happen!
Hi, I'm Yvonne Reddin
I’m a freelance journalist with a passion for writing about business, lifestyle, books and travel topics—and you will regularly find my byline in national newspapers and magazines. I’ve spent years building an incredible network, meeting fascinating people and nurturing connections that add spark to my work and depth to my stories.
For me, networking is more than just swapping business cards; it’s about building a database of meaningful connections that reflect who I respect working with and also who I trust. I’ve learned so much along the way, shared those lessons and evolved with each new chapter, always growing and shaping my brand.
What really fuels my work is the human side of storytelling. I love uncovering the hidden stories in everyday life—the grit, resilience and transformation that turn ordinary people into truly extraordinary ones. People are amazing, and their stories? Even more so!
Services
From Ink to Impact – New author package
You have written your book, now what?
Increase your visibility and audience by getting in front of the right people – try a PR Sprint for a month which comprises of a range of media opportunities including radio & podcast interviews, mentions in the media, a bespoke profile piece, introductions to the right networks, help with social media posts and more.
Wow! a new product – who knows about it?
Let me arrange meetings with the right people in my network and research potential new clients. Do you need promotional graphics designed for social media? I’ve got you covered!
I can create a bio doc to add to your email which will include all about you and your backstory. I can help you pitch the right sentence in that subject line in an email to get the attention of that editor or journalist.
You have a new property to share with the world! Let’s get it seen and into conversations.
Need to get in front of the travel podcasters, radio show hosts, journalists, editors and tell everyone about your new hotel/resort/property? Leave it with me!
Events
Whether you are looking to host an intimate book launch event or a large corporate event, I can help you find the best event location, help you with your email list and create an event invitation. I will get bums on seats!
Testimonials
Clair & Marcus Tindall
Lough Mardal Lodge
“We are very grateful to Yvonne for the exposure she gave us following a stay at our glamping lodge in Donegal. Yvonne got us featured across social media, print and radio in the following weeks. We saw an immediate spike on our website following the mentions which resulted in an uptick in bookings in that period, so we were delighted with the extra publicity. Yvonne was a pleasure to meet and work with and we look forward to working together in the future.”
“Yvonne Reddin is simply tireless about achieving the right results for her clients. And she succeeds. I cannot recommend her highly enough. Yvonne is a superb professional in seeking out opportunities that build strong personal and professional visibility in all types of media, ensuring a sustainable presence and correct image for any aspiring business.”
Valerie Pierce
Founder of 'Clear & Critical Thinking' Training, Author
Mary McKenna
CEO of Tour America, The Travel Suite & Cruise Holidays
“To Whom It May Concern, I am delighted to provide a reference for Yvonne Reddin, whose journalistic expertise has greatly benefited Tour America, Cruise Holidays and The Travel Suite, through her insightful press releases, blogs, videos, content pieces and engaging personal interviews. Yvonne possesses a profound ability to capture and convey complex narratives, making her an invaluable asset to our media and public relations efforts. Her work not only elevated our brand visibility but also enriched our corporate communications. Yvonne’s professionalism and dedication to journalistic excellence make her an outstanding candidate for any future endeavours in media and communications.”
“Yvonne is a multi-skilled PR expert. Her understanding of my needs and support for my 1st book was so supportive as I navigated (and continue to) the best mediums to share my story.
Yvonne will tailor her work experience & work to your needs so you can be assured that your own objectives are met. Using her vast network of contacts she implemented and assisted with the PR of my book and profile. Finally, Yvonne is very personable and will be there with you every step of the way to elevate your business or campaign.
I have no hesitation in recommending Yvonne for all your PR needs.”
Andrew Fitzgerald
Global Beverage Sales Expert & International
Best Selling Author
Rory King
Founder of Rory’s Travel Club
“Yvonne is extremely professional and engaging. I really enjoyed her interviewing me a few weeks back. I really look forward to working with Yvonne again on other projects.
Keep up the great work!”
“Yvonne is an excellent PR colleague who helped immeasurably in publicising my first book. Yvonne started supporting me from day one and worked tirelessly throughout our time together in utilising her knowledge and experience in all areas of media, to maximise publicity for myself and the book. This included establishing a presence on social network platforms, setting up relevant newspaper and radio interviews and advice on all things in between. Her drive and enthusiasm to maintain a presence and to progress publicity and sales is highly impressive and very effective. I have no hesitation in recommending Yvonne for anyone’s PR requirements.”
Kevin Harkin
Author
Michele King
Director of Sales & Marketing, The Rose Hotel, Tralee
“I was delighted to meet Yvonne this summer after she contacted me about doing a review of The Rose Hotel. Yvonne wanted to use LinkedIn platform for the review which we had not done before and while its not a traditional platform for reviews I am delighted with the outcome. After meeting Yvonne it was evident that she has a great interest in travel and hotels and had done her research well in advance of arrival. Part of the follow up was a video interview, having met Yvonne, I knew it would be interesting and engaging for viewers as she asked all the right questions! I wish Yvonne the very best and would have no hesitation in recommending her for collaborations. “
Testimonials
“We are very grateful to Yvonne for the exposure she gave us following a stay at our glamping lodge in Donegal. Yvonne got us featured across social media, print and radio in the following weeks. We saw an immediate spike on our website following the mentions which resulted in an uptick in bookings in that period, so we were delighted with the extra publicity. Yvonne was a pleasure to meet and work with and we look forward to working together in the future.”
Clair & Marcus Tindall
Lough Mardal Lodge
“Yvonne Reddin is simply tireless about achieving the right results for her clients. And she succeeds. I cannot recommend her highly enough. Yvonne is a superb professional in seeking out opportunities that build strong personal and professional visibility in all types of media, ensuring a sustainable presence and correct image for any aspiring business.”
Valerie Pierce
Founder of 'Clear & Critical Thinking' Training, Author
“To Whom It May Concern, I am delighted to provide a reference for Yvonne Reddin, whose journalistic expertise has greatly benefited Tour America, Cruise Holidays and The Travel Suite, through her insightful press releases, blogs, videos, content pieces and engaging personal interviews. Yvonne possesses a profound ability to capture and convey complex narratives, making her an invaluable asset to our media and public relations efforts. Her work not only elevated our brand visibility but also enriched our corporate communications. Yvonne’s professionalism and dedication to journalistic excellence make her an outstanding candidate for any future endeavours in media and communications.”
Mary McKenna
CEO of Tour America, The Travel Suite & Cruise Holidays
“Yvonne is a multi-skilled PR expert. Her understanding of my needs and support for my 1st book was so supportive as I navigated (and continue to) the best mediums to share my story.
Yvonne will tailor her work experience & work to your needs so you can be assured that your own objectives are met. Using her vast network of contacts she implemented and assisted with the PR of my book and profile. Finally, Yvonne is very personable and will be there with you every step of the way to elevate your business or campaign.
I have no hesitation in recommending Yvonne for all your PR needs.”
Andrew Fitzgerald
Global Beverage Sales Expert & International
Best Selling Author
“Yvonne is extremely professional and engaging. I really enjoyed her interviewing me a few weeks back. I really look forward to working with Yvonne again on other projects.
Keep up the great work!”
Rory King
Founder of Rory’s Travel Club
“Yvonne is an excellent PR colleague who helped immeasurably in publicising my first book. Yvonne started supporting me from day one and worked tirelessly throughout our time together in utilising her knowledge and experience in all areas of media, to maximise publicity for myself and the book. This included establishing a presence on social network platforms, setting up relevant newspaper and radio interviews and advice on all things in between. Her drive and enthusiasm to maintain a presence and to progress publicity and sales is highly impressive and very effective. I have no hesitation in recommending Yvonne for anyone’s PR requirements.”
Kevin Harkin
Author
“I was delighted to meet Yvonne this summer after she contacted me about doing a review of The Rose Hotel. Yvonne wanted to use LinkedIn platform for the review which we had not done before and while its not a traditional platform for reviews I am delighted with the outcome. After meeting Yvonne during her stay, and her lovely children, it was evident that she has a great interest in travel and hotels, and had done her research well in advance of arrival and planned a great few days in Tralee and surrounding area. Part of the follow up was a video interview, having met Yvonne, I knew it would be interesting and engaging for viewers as she asked all the right questions! I wish Yvonne the very best and would have no hesitation in recommending her for collaborations. “
Michele King
Director of Sales & Marketing, The Rose Hotel, Tralee
Professional Connections
